Principles of Marketing CLEP Test Study Guide
Taking a Business CLEP test is a perfect way to complete general education requirements and elective credits. Principles of Management CLEP and Principles of Marketing CLEP are two subject areas that are frequently required for all business majors. For those of you with a different major, these two CLEP tests can be a way to test out of a fairly easy to understand subject. With the Management CLEP there is very little to memorize other than concepts of how teams and groups work together. Marketing CLEP includes SWOT analyses and other communication tools. Both are more interesting than the alternatives like Biology CLEP where you learn about cells, biomes and more. The Information Systems and Computer Applications CLEP is a test that more technical support personnel could pass with their eyes closed. Most computer savvy people would need very little study. Depending on your area of expertise, any of these can help you fulfill your credits with CLEP.

CLEP: CLEP Business Study Guides: Principles of Marketing CLEP

Principles of Marketing CLEP Test Description
The Principles of Management CLEP test covers the same material that you be taught in a one semester college level course in marketing in a 101 level. There are many different types and aspects of marketing, but what you will be tested on with this CLEP test is how marketing exists and impacts society and how it works within a company.

The Marketing CLEP test covers a lot of terminology and vocabulary based on this subject area. Memorization is a helpful technique as this will be the majority of the exam. You will also be tested on marketing mix, demographics, ethics, market research all have a place on this test. Ethics, international marketing, branding, pricing policies, marketing online and non-profit marketing.

Credits: 3

# of Questions: 100

Amount of time to complete the test: 90 minutes

Rank of Difficulty: 2

Subject Areas Covered:

8-13% Role of Marketing in Society
17-24% Role of Marketing in a Firm
22-27% Target Marketing
40-50% Marketing Mix

Detailed information in this guide includes:
• The Marketing Concepts – An Overview
• What is Marketing?
• Marketing System
• The Marketing Opportunities
• The Marketing Environment
• Consumer Market and an Analysis of Buyer Behavior
• Organizational, Reseller and Government Markets
• Organization for Marketing Efforts
• Basic Objectives and Strategies
• Marketing Organization
• Types of Planning in Marketing
• Planning and Marketing Mix
• Tangible, Extended and Generic Products
• The Product Mix Decisions
• Channels of Distribution
• Product Promotion Efforts
• Price Determination
• Marketing Effort Control
• Test Taking Strategies
• What Your Score Means
• Test Preparation

Also, download our gift to you, Study Tips for CLEP Students, to get you started.

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