Principles of Marketing CLEP Test Description The Principles of Marketing CLEP test covers the same material that you be taught in a one semester college level course in marketing in a 101 level. There are many different types and aspects of marketing, but what you will be tested on with this CLEP test is how marketing exists and impacts society and how it works within a company. The Marketing CLEP test covers a lot of terminology and vocabulary based on this subject area. Memorization is a helpful technique as this will be the majority of the exam. You will also be tested on marketing mix, demographics, ethics, market research all have a place on this test. Ethics, international marketing, branding, pricing policies, marketing online and non-profit marketing. $35.97 ISBN: 9781614330257   Credits: 3 Difficulty: 2 Number of Questions: 100 Subject Areas Covered: 8-13% Role of Marketing in Society 17-24% Role of Marketing in a Firm 22-27% Target Marketing 40-50% Marketing Mix Free Sample CLEP Questions Online
Included in the Principles of Marketing CLEP Study Guide
What is Marketing? Marketing System The Marketing Opportunities The Marketing Environment Consumer Market and an Analysis of Buyer Behavior Organizational, Reseller and Government Markets Organizing For Marketing Efforts Basic Objectives and Strategies Marketing Organization Types of Planning in Marketing	Planning and Marketing Mix Tangible, Extended and Generic Products The Product Mix Decisions Channels of Distribution Product Promotion Efforts Price Determination Marketing Effort Control Sample Test Questions Test Taking Strategies What Your Score Means Test Preparation

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