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MARKETING Sample CLEP Test

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Take a quick CLEP sample test with our FREE CLEP practice sample questions! These are a quick preview of what kind of information you'll be studying in our CLEP Study Guide for this subject. You can also use these CLEP sample test questions to gauge how ready you are to take your CLEP test. How do you know when you are ready? A good way to tell is when you can flip open our CLEP study guide, put your finger on a page, any page, and be able to define and explain what it is you're pointing out. That takes effort. Studying for a CLEP test does take effort, but based on your previous and current experience, there may be CLEP tests that you can take with little or no study. Taking a practice CLEP test can tell you if you are ready, it can give you an idea of the content of the CLEP test, it can tell you how difficult or easy your CLEP test will be.

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Marketing CLEP Practice Test

1) A decline in purchasing power due to price levels rising faster than income is called

          A) Price elasticity
          B) Balance of trade
          C) Market share penetration
          D) Inflation
          E) None of the above

2) The CEO of a major corporation giving a talk show interview is an example of

          A) Advertising
          B) Goodwill
          C) Public relations
          D) Revenue generating
          E) None of the above.
 
3) The T is SWOT analysis stands for what?

          A) Testimonials
          B) Threats
          C) Territory
          D) Transformation
          E) None of the above

4) When you can only buy the latest video game from Walmart, the manufacturer for that game is participating in

          A) Incentive distribution
          B) Geographic distribution
          C) Exclusive distribution
          D) Determined distribution
          E) None of the above

5) What is the first step in the process of decision making of a purchase?

          A) Shopping around
          B) Recommendations
          C) Purchase evaluation
          D) Research
          E) Need awareness

 

6) What is the average response rate for direct mail marketing?

          A) 2.6%
          B) 2%
          C) 10%
          D) 8%
          E) 4.1%

7) Producing a product for use in another country is called

          A) Exporting
          B) Wholesaling
          C) Franchising
          D) Licensing
          E) Importing

8) An aftermarket car parts manufacturer sells their product to a distributor who then sells directly to retail car accessory stores. The manufacturer sells their product for $50 to the distributor who marks up the product 25% before selling to the retailer. The retailer then has a 100% markup on the product sold to the ultimate consumer. What is the price a retail customer will pay?

          A) $125
          B) $150
          C) $175
          D) $200
          E) $225

9) When existing products are marketed to new groups it is called

          A) Market segmentation
          B) Product quality
          C) Product differentiation
          D) Product diversification
          E) Market expansion

10) __________ is related to the pattern of sales to the marketing effort.

          A) Marketing mix
          B) Marketing allocation
          C) Marketing response
          D) Marketing strategy
          E) None of the above

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Need more practice?

Our Principles of Marketing CLEP Study guide has 118 MORE test questions to help you get ready for the test!


CLEP Practice Test Answer Key:

  1. D:) Inflation.
  2. C:) Public relations.
  3. B:) Threats.
  4. C:) Exclusive distribution. Exclusive distribution is when a company determines one retailer per country, state or city will be the only way of purchasing their product.
  5. E:) Need awareness.
  6. A:) 2.6%. Typically, a response rate of 2-3% is considered a successful campaign. However, those numbers can fluctuate on the industry and when considering justification, the cost of the mailing should be a consideration.
  7. A:) Exporting.
  8. A:) $125. The initial price is $50. The markup the distributor adds is $12.50, making the product cost $62.50 to the retailer. Their markup is 100% of the product cost, or $62.50. $62.50 for the product plus $62.50 for the markup makes this item $125 for the ultimate consumer.
  9. E:) Market expansion.
  10. C:) Marketing response.

 

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